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What is Juul and is it Bad for You?
What is Juul and is it Bad for You?
Whether one should work on Wall Street or are late for third-period biology. One has surely seen many people using a Juul.
The small e-cigarette looks like a USB flash drive. It has gained huge popularity in the past several years. Notably among the teen-aged smokers. The familiar conversation term called “Juuling”. This has become part of the GenZ vernacular and used to reference vaping from a Juul.
To jump ahead to the year 2018 FDA Raid.
But the controversy varies over the company’s marketing, health concerns, and the exercise of the power of the cigarette industry. It looks like Juul is here to stay. But, what actually is a Juul, and is it bad for one?
What is Juul?
Juul is a popular, vaporized e-cigarette that uses changeable, nicotine salt-based liquid cartridges. The temperature is regulated to produce vapor as an alternative to traditional cigarettes. The body of the Juul is small and slim. It has a battery-powered light that indicates its charge level and also when one is vaping.
This device uses what are called ‘JuulPods.’ These are plugged into the e-cigarette and provide the nicotine liquid for vaping. The company claims the liquid has a “cigarette-like strength of nicotine levels that is JUUL. Our Ownership nicotine salts formula, in order to meet the satisfaction standards of cigarette smokers.” According to their site.
The Juul is a product of Juul Labs. A spin-off of PAX Labs in the year 2017. The Juul was first released in the year 2015. It has since become the most popular e-cigarette on the market. Maintaining over a 70% market share and according to Nielsen data.
The company reportedly raised over the amount of $1.2 billion in a financing round over the summer. It is valuing the company at $16 billion. According to Bloomberg this year. And, with the notable success of the company in both the e-cigarette and tobacco conflict. it is clear that Juul’s disturbance is changing the entire industry.
“Juul’s success underscores the potential for innovative technology to undermine the United States. Tobacco’s a reliable business algorithm.” Morgan Stanley (MS) – Get Report on analyst Pamela Kaufman told Bloomberg in the month of June.
The device uses plug-in software pods that contain varying percentages of nicotine content. Those are most commonly 5% and, famously, different from the exotic flavors. Juuls are also rechargeable by using an actual USB port. Making them easy to plug in anywhere.
What Are E-Cigarettes?
Juul is an e-cigarette or electronic cigarette. Which means it vaporizes nicotine instead of burning it like traditional cigarettes. It is battery-charged. The e-cigarette produces a vapor instead of smoke. This is one alternative for adults who wish to stop smoking regular cigarettes.
Common examples of e-cigarettes are vapes and pens. According to Medical News Today, vaping is allegedly the most popular form of tobacco that is used among teenagers in the United States. With e-cigarette use rising 900% from the year 2011 to the year 2015 in high school users. As of the year 2016, 3.2% of all adults in the United States used some form of an e-cigarette.
Vaping and e-cigarette use was widespread in China and other countries. It has become hugely popular in the United States in recent years. Large companies like Philip Morris International that is PM Get Report, Japan Tobacco that is JAPAF, and British American Tobacco that is BTAFF have capitalized on the growing change.
Is Juul Bad For one?
Still, one of the main questions in the “to vape or not to vape” debate is, of course. The question is Is vaping bad for one?
This has certainly been one of the concerns with Juul.
A study released last year from the Johns Hopkins Bloomberg School of Public Health. Studied the vapors from 56 e-cigarette, users and found harmful levels of metals in them. Including the lead. These metals have been shown to cause cancers in the lung and also liver disease among others when inhaled. And while Juul in the particular was not studied. Being in the category of e-cigarettes may be a cause for concern.
The Study author Ana María Rule, Ph.D., thinks the results suggest a need for more regulation.
“It was prominent, the varying degrees to which the metals were present in the liquid.” The Rule says. “This suggests that the FDA should consider regulating the quality control of e-cigarette devices along with the ingredients that are found in e-cigarette liquids.”
But other concerns have become less clear Juul specifically.
Is Juul really injurious to health?
According to Dr. Jonathan Philip Winickoff, M.D., assistant professor of pediatrics at Harvard Medical School. He is one of the concerns Juul poses is the ease of inhaling huge amounts of nicotine.
Additionally, the experts agree that, even though Juuling may be safer than inhaling the burning nicotine in the cigarettes. Nicotine itself still poses health issues. Especially for the kind of too young to engage legally in a particular activity user that Juul is getting.
Nicotine is extremely addictive and can also act as a neurotoxin. Alter brain chemistry so the brain does not function normally without it. This can be especially harmful to teenagers, whose brains are still developing.” said Carol Southard.
A registered nurse and tobacco treatment specialist at the Northwestern Memorial Hospital. Told the Women’s Health this year. “More importantly, nicotine is a device used to connect two different networks drug.
Teenagers, who begin with the e-cigarettes are more likely to process to burn easily cigarettes. By putting them at a higher risk for health issues.
But most of the experts agree that Juuls and other e-cigarettes are not as bad for one as traditional cigarettes. Many are saying that they are by no means the gentle and kindly drug they are allegedly cracked up to be.
“Most of the people just think about the e-cigarette as a kind of like a cigarette. Except it does not have as much bad stuff in it. But when one heat it up. Then one just get a whole different mixture of toxic chemicals.” Stanton Glantz, Ph.D. at University of California San Francisco told the Vogue earlier this year.
But, what are the actual side effects of “Juuling”?
Juul’s Health Side Effects are:
Especially for the young, developing brains like those of teenagers. Who is quickly becoming the e-cigarette’s biggest users? Using a Juul or vape can have harmful effects on brain development and also in memory use.
According to studies, smoking at a younger age can damage the prefrontal cortex performance. Also, suffer memory and attention issues as a result of its regular use.
Additionally, a major concern that is specifically for teenage users of experts has been the highly addictive nature of nicotine. According to reports, this is the reason why 85% of users, who try to quit smoking deteriorate after a period of improvement.
Will Juul Dominate the Tobacco Market?
Moving over the traditional tobacco products. Juul is coming for the market share.
Juul has become a powerhouse in the e-cigarette industry. The larger tobacco industry as well. Dominating the market share with an amount of $16 billion valuations.
According to recent Nielsen data, Juul makes up over 72% of the United States e-cigarette market with British American Tobacco. Coming in second with only around 9.5% market share. Other reports are claiming that by the month of September, Juul has secured a 73% market share.
Juul Vs Traditional Cigarettes
According to data provided to AFP by Juul. This market share is more and more rapidly up from its 2% market share in the year 2016. According to the Journal of the American Medical Association.
And, sales reportedly increased around 641% from the year 2016 to 2017, reports in the JAMA show.
With Juul’s economical prices – the Juul device is about $20, but four refills come in at the amount of $30. Each the equivalent of one pack of cigarettes. The nicotine impact on the price puts the company in a good position for margin expansion.
And this is exactly what has been happening. According to Business Insider, Juul raked in a cool around $224 million in sales last year.
The prolific rise in sales and also market share. Juul has enjoyed and it seems due in large part to the company’s popularity. Among a young adult and teenage demographic. The popular culture element that has made Juuling a verb.
The Juul-Altria Deal
In more proof of Juul’s rapid rising movement in the tobacco market. Late in the year 2018, it was announced that Altria Group Inc. The company behind Marlboro cigarettes was investing around $12.5 billion into Juul for a 35% stake in the company. It was a fitting bow on a year. Where Juul had become far and away from the most popular e-cigarette.
In the year August of 2019, Altria was confirmed to be in talks with another tobacco giant named Philip Morris. For a potential merger.
Juul in the Popular Culture
In what can only be described as a phenomenon. Juul has taken popular culture by storm.
“Juuling” has become its own thing in the youth culture. With the countless reports of students furtive and contemptible drags in class, school bathrooms, and everywhere in between.
High school students across the country praise Juul’s straightforward and simple use. The shape looks like not clearly visible USB or flash drive.
With a variety of youthful JuulPods flavors like Frutti-tutti and mango. As well brand-name skins also cover for the Juul. The e-cigarette has become something of a cult classic.
Even a quick browse on Twitter that is TWTR – Get the Report will attest to the cultural influence of the e-cigarette.
However, others like the FDA don’t find the Juul a craze quite as funny.
“The troubling reality is that electronic nicotine delivery systems. That is ENDS like e-cigarettes have become hugely popular with kids. We understand, by all accounts, that many of them may be using products. That closely resembles a USB flash drive.
It has high levels of nicotine and emissions that are hard to see. These characteristics may make easy youth use. By making the products more attractive to children and teens.” the FDA said in a statement.
The Juul Controversy
In the age where there are countless studies to support it is a measure of the extent between smoking and health concerns. Juul, despite being a supposedly healthier alternative to cigarettes. This has not been free from an obligation from critical observation and controversy.
Most notably, Juul has faced many lawsuits and investigations. Recently over allegations that their advertising targets are underage smokers. It is leading to an FDA raid earlier in the month of September of this year.
The Advertising Controversy
Juul has famously come under the fire recently over their advertising strategy. Some claim to be targeting a younger and potentially underage demographic.
A major uneasy feeling of doubt of regulators that has been the company’s clearly visible marketing. That is directed at a dangerous audience. The teenage consumers who have no previous tobacco use.
According to CNN this year, Juul was hit with multiple lawsuits by the Massachusetts attorney general. Following allegations that the playful flavors and Juul skins.
The company offers specifically to appeal to middle and high school students. They have been a cause of the growing popularity of underage vaping.
Juul is famous for its unique and playful flavors like Frutti-tutti, mango, and cotton candy. For their customized “skins”. Which even feature GenZ cult brands like Supreme. Many are claiming that it is these factors that make Juuling appealing to younger teenagers. In ever-increasing a herd.
Attorney General Maura Healey claimed to CNN, that this increasing popularity is “why we need to act as a state. Why frankly, I am sounding the alarm today.”
The suit is investigating whether Juul failed to prevent the sale of their products to underage consumers. Like those Healey described and violating the state law. Additionally, Healey’s office is inquiring into whether or not the e-cigarette company is properly ensuring the retailers don’t sell to under the age of 21-year-olds either. But still, Juul is holding its ground.
“We too, are committed to preventing the underage use of Juul.” Matt David, Juul Labs’ chief communications officer, said in a statement. “We utilize strict, precise, and exacting online tools to block attempts by those under the age of 21. From purchasing our products, like unique ID match and also age verification technology.”
Still, Wired reported earlier this year that the e-cigarette company has also been hit with three lawsuits. With claiming the company has misled many consumers into thinking that the product was safe.
FDA Raid of Juul in the year 2018
Last week, the FDA conducted a surprise raid on Juul Labs headquarters in San Francisco. Seizing what the agency is claimed were “thousands of pages of documents. Regarding the company’s marketing practices.
The raid was supposedly conducted for more investigation. Whether the company is intentionally targeting the minors with their advertising. A follow-up to a request the FDA made to Juul to examine said practices in the month of April.
According to unpublished preceding data confirmed by the FDA., The number of high school students using e-cigarettes has grown from 75% since last year to around 3 million in the past 30 days.
FDA Commissioner Scott Gottlieb described the Juul phenomenon as an “epidemic.”
However, Juul Labs CEO Kevin Burns seems cooperative, claiming in an emailed statement to The Verge that Juul plans to continue presenting a “plan to address youth access in the 60-day time frame as outlined by FDA,” noting that “the meetings last week with FDA gave us the opportunity to provide information about our business from our marketing practices to our industry-leading online age-verification protocols to our youth prevention efforts.”
Juul’s Legal Issues in 2019: FTC Investigation and FDA Warning
Controversy has continued to place on one top of the other Juul. Particularly of late. Despite Juul’s past the fact that they take necessary precautions to prevent underage Juuling. It was reported by the Wall Street Journal in the year August 2019.
That the Federal Trade Commission was opening an investigation into its marketing practices. Whether there is evidence that Juul “engaged in giving an appearance marketing.” Including by using influencers and other methods to try and market their product to minors.
Juul, when asked for the comment. Said that the spokesman that they are fully transparent and cooperative. With any of the government agencies or regulators.
Not long after this report, the FDA issued Juul a warning letter. By saying that the company’s marketing of its product is safer and less harmful. Then the other traditional tobacco products. Juul again made a statement by saying they would be fully cooperative.
What Is the Legal Age for Smoking a Juul?
According to Juul’s website, the legal age to purchase and smoke a Juul is at the age of 21. Additionally, the e-cigarette company claiming that they use a legal age verification resource called Veratad Technologies. To help to verify the consumer’s ages when purchasing the product.
However, it is seeming the lack of enforcement or side-stepping of this legal age requirement. That has been a major use of controversy for Juul.
So, this is the important information on the topic of What is Juul and is Bad for You. Here I have mentioned its meaning, Legal age, controversy, and more.
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