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Have You Ever Wondered Why Your Start up Name Matters So Much?


Do you have a startup and are not happy with its name? If so, then you’re reading the right article. You buy stuff from various companies like Starbucks, Adidas, Amazon, and more. Do you know how these companies got such interesting names?

Well, it calls for some creativity and effort to create names for a business. These days, you will find many services specializing in start-up name generator apps, but you need to research carefully to reap the maximum benefits of such services. 

Why Your Start-up Name Matters So Much?


Do not take startup names casually. That’s because if you can think of a witty and purposeful name, expect to reap the following benefits:

1. Stand out from the competition

These days, there are many startups founded by young entrepreneurs. According to an article published in Inc.com, your business name matters as much as its function. When it comes to your prospects, the name of your startup and that of your competitors look similar. That’s why you need to think of a name that helps your business to stand out from the rest. 

The name will help potential customers recognize your startup in the first place. Therefore, if you can think of a unique and interesting name, you stay ahead of your competitors.

2.Foundation of your brand

Yes, the business name is the basis of your brand and so, you need to work with a professional with knowledge about naming businesses. For example, if you have a startup restaurant, what comes to people’s minds? Its tasty food and the fun of dining out! 

Nike, for example, used the concept of victory to build a brand and named the business accordingly. Similarly, if you have a food or restaurant business, think of names evoking taste, appetite, or the cheerfulness of eating delicious food. Today, technology helps in naming businesses. Therefore, look for AI-powered startup name generator tools. 

Make your business name the foundation of your brand. You need to be creative, patient, as well as flexible when it comes to naming your startup. Brainstorm ideas and then choose the best name for your company.

3. Help in boosting sales

Did you know that brand names also build customer loyalty? For example, Domino’s specializing in quick pizza delivery and dine-in facility has a loyal customer fan following. The name itself makes people think of tasty, cheese-dripping pizzas with loads of toppings.

The very thought makes people order oven-fresh pizzas. So, you need to think of a name for your startup that reminds people of a specific item, be it food or anything else. 

The name should be memorable so that customers buy from your brand and not from your competitors. That is how business names help in boosting sales. 


Thinking of a business name is not simple. If you are a creative person, you can do so. Else, you can look for tools such as a startup name generator to help discover the perfect name for your startup. Good luck with finding interesting business names!

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Anoop Maurya
Anoop Maurya is Newspaper Head and Chief Content writer at chopnews. He is always motivated and passionate for his work and always try to give his best. He always try to learn new things. He is focused to his target and always Dream big to achieve a lot. He always motivate other to Dream Big and achieve Big and Be a Role Model for Every one.