Social Media Trends to Watch for in 2020: In the last decade, social media has single-handedly transformed the way we communicate with each other, view our news, learn about new products, stay in touch with friends, and much more. As we look ahead, there’s no doubt social media will continue to make an impact in our lives.
Social Media Trends to Watch for in 2020
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As social media trends seem to change daily, here’s what users can anticipate in the future.
No more “likes”
We’ve become accustomed to hitting the “like” button as a means to show our reaction to a video, picture or comment on our newsfeed. While it’s nice to be “liked,” this measure of popularity and brand recognition can actually have a negative impact on our mental health. Instagram is the first of many social media sites to change its policy on the like button; as such, users will no longer be able to see the number of likes other posts get. As “like” popularity become a thing of the past, brands and influencers will need to find ways to adapt.
Emphasis on video content
According to Social Media Today, video will make up 82 percent of all internet traffic in 2020. Social media users can expect video to remain a top priority as platforms search for new ways to further prioritize this form of content. On platforms like ConnectPal where subscribers pay a fee to have access to other creator’s channels, profiles and videos, monetizing social accounts -including blogs, tutorial videos, and more – will likely continue into the future.
Social shopping
As the e-commerce business continues to grow, shopping on social media is also a likely trend we will see in 2020 and beyond. With a few clicks, users will be able to make a purchase on a product that sparks their interest immediately without having to leave the social media site. You can expect to see an increasing number of shoppable posts and links across all platforms.
Micro and nano influencers
We’ve heard of brands using famous social media influencers to sell their product, but when it comes to influencer marketing in the future, brands will start to consider the impact of micro influencers. A micro influencer is an everyday person with a large following; usually 3,000 followers or more. Influencers at this level offer a greater level of audience engagement which usually revolves around a particular passion or niche. They’re also relatable, genuine and trustworthy.
So as we ring in a new decade, we will witness social media continuously changing as a result of new technology and other growth factors. Keeping up with the trends will allow you to stay ahead of the curve.
