The internet can be quite quirky. Samsung Sam wouldn’t have become so popular if it weren’t. Many people wonder if Samsung Sam is a mascot or a physical representation of a virtual assistant.
Sam from Samsung is a full-name and it’s Samantha. Although it is associated with Samsung since 2021 when it became viral, Samsung didn’t actually create Sam or acknowledge its existence.
Know all about Samsung Sam and its features
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Beyond a few 3D rendered images, the Samsung assistant Sam is a virtual woman who is fun, quirky, and supposedly a pro at using Samsung products. Where did it come?
These 3D renders were created in Brazil by Lightfarm, a Brazilian design company, and Cheil. You may know that Samsung has Cheil, a marketing company.
This project was not intended to promote Samsung products. This project was intended to show what a hypothetical virtual assistant might look like in human form.
Lightfarm had already created a 2D model for Samsung Sam, but the redesign was complete and it was posted to social media in a 3D version. Sam from Samsung was just below you, but not for what you might have expected.
His bob haircut, his piercing blue eyes, and quirky vibes attracted attention. Many referred to Sam from Samsung as their Waifu.
This is a term used online for anime characters that an individual feels attracted, sometimes romantically. Online content featuring Sam, the Samsung assistant, was spread without much goodwill.
Lightfarm quickly spotted the problem and removed Samsung Sam’s website. It is said that nothing really goes away on the internet. Sam from Samsung continues capturing the hearts and minds online.
Fake people have always had an enticing effect. Perhaps that is why Samsung’s assistant Sam was able to create a larger-than-life persona.
Some people wished it would be a physical representation of Samsung’s somewhat inept Bixby, or the advancement of Samsung’s NEON virtual assistant tech. It was not either of these things.
FAQ
Q. Is Sam still coming Samsung?
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