Company discusses strategy on eve of first recreational cannabis sales
MassRoots, Inc. (“MassRoots” or the “Company”) (OTCQB:MSRT), one of the leading technology platforms for the regulated cannabis industry, recently declared a comprehensive action plan to aggressively scale its market share of cannabis consumers and businesses in the California market. On January 3, 2018, the first recreational cannabis sales are expected to begin in California, which ArcView Market Research projects will grow to $6.5 billion by 2020.
Powered by more than one million registered users, MassRoots facilitates consumers to rate products and strains based on their efficacy (i.e., effectiveness for treating ailments such as back-pain or epilepsy) and then presents this information in easy-to-use formats for consumers to make educated purchasing decisions at their local dispensary. Businesses are able to leverage MassRoots by plannedally advertising to consumers based on their preferences and tendencies.
MassRoots has launched a comprehensive social media campaign leveraging its 450,000 followers on Instagram, 500,000 followers on Facebook, and more than 100,000 followers on Snapchat, in addition to its network of more than 75 cannabis-centric social media influencers with combined followings of more than 5,000,000 people. The campaign is focused on driving and rewarding referrals of users and paying businesses to the MassRoots platform.
“We believe California offers the opportunity of a lifetime for MassRoots and its shareholders,” stated MassRoots Chief Executive Officer Mr. Isaac Dietrich. “There are thousands of businesses are in the process of revamping their operations to be in compliance with newly-implemented state regulations. Our aim is to have as many of these business processes utilizing the MassRoots platform as possible and establish our Company as a dominant player in the California cannabis market.”
MassRoots, Inc. is one of the leading technology platforms for the regulated cannabis industry. Powered by more than one million registered users, the Company’s mobile apps empower consumers to make educated cannabis purchasing decisions through community-driven reviews.