The Wirecutter is a website where you can find product reviews. It was founded by Brian Lam in 2011. In 2016, The New York Times Company purchased it for $30 million.
It was founded by Brian Lam in 2011
The Wirecutter is a five-year-old product recommendation site that provides unbiased reviews of electronics and gadgets. The site was founded by technology journalist Brian Lam in 2011.
Before starting The Wirecutter, Lam was the editor-in-chief of Gizmodo, a tech site that is owned by Gawker Media. During his time with Gizmodo, the site received more than 220 million page views a month.
Lam was worried about the clickbait that he saw on other sites and wanted to build a site that was user-friendly. He hired more writers and focused on reviews that were easy to read. In addition, he wanted to present the best products in each category.
The site has been bootstrapped and is not behind a paywall. It generates revenue through affiliate links. However, it also does have banner ads.
In March 2017, The Wirecutter hired David Perpich as its president. Currently, the company’s revenue is estimated to be between $10 and $20 million.
The site’s revenue is largely made from affiliate links, which is a revenue model that is being adopted by many digital publishers. For example, Vox Media and Gawker Media both use similar revenue models.
It earns affiliate commissions
Wirecutter is one of the many affiliate marketing programs out there. It uses a variety of content distribution methods to get the word out about their affiliate products. This allows them to get their share of revenue from the sales. They also make use of a variety of tactics to drive their own affiliate traffic, including paid Facebook and newsletter subscriptions, and leveraging their network of retail partners.
To get the most out of their affiliate program, they recommend you choose one that fits your own business model and your own customer base. For example, Amazon is a good fit for most businesses, and there are a number of affiliate programs to choose from.
The New York Times has an affiliate program that pays for a variety of activities – from blog posts to free subscriptions to digital editions. It’s a great place to start for your first foray into the world of affiliate marketing.
One of the most effective ways to generate new readers is by partnering with a reputable newsletter service, such as Keywee. These sites are generally higher quality than many of the other paid channels.
It’s owned by The New York Times Company
The New York Times Company recently acquired product recommendation site The Wirecutter. Founded in 2011 by former Gizmodo editor Brian Lam, the site has generated over $150 million in ecommerce revenue.
Wirecutter was originally part of the Awl network, which was founded by Alex Balk and Choire Sicha. This purchase comes at a critical time for the Times as it is reorganizing its business model for the digital age.
With The Wirecutter acquisition, the company will be able to expand its scope and diversify its revenue. It also has a unique journalism focus, providing useful information to consumers about a wide range of products.
Wirecutter has had its own reporting structure, allowing it to offer in-depth reviews of hundreds of products. In August, the site launched a collection of subscriber-only newsletters, curated by its staff. These newsletters included news and opinion articles and 15 gift articles that allow subscribers to share 10 articles with non-subscribers each month.
The new logo of The Wirecutter will retain its blue color, but will be updated with a more bold font. This is a major step in the company’s transformation into a service journalism brand.