How To Use Infographics To Increase Engagement: Visual content is much more engaging than the traditional written word. It’s more colorful, and it stimulates all of your senses simultaneously. That’s why we’re seeing such a huge demand for infographics – eye-catching visuals that convey complex information quickly and easily. At its simplest, an infographic takes some complex data and turns it into something beautiful.
In this article, I’ll show you how to create one of your own. Without the necessary design skills, you can still put together a decent infographic with a basic process and some simple templates. We’ve also included an infographic template pack you can download to make things even easier – all for free!
What You Need For An Infographic
Table of Contents
The end product is useless if you don’t have anything to say. You can’t just create a bunch of random shapes and pictures and expect the world to be interested. To get started, create a list of topics that would be interesting to share with your audience. Make sure each topic is something that you know a lot about. Your infographics will be more engaging if they come from a personal place rather than an off-the-cuff idea.
Then, prioritize the list and pick one topic to start with.
If you’re not sure where to begin, head over to Google and search for infographics on your chosen topic. You’ll see that infographics fall into two categories: infographics based on original data and infographics based on curated content.
Original infographics require a significant amount of research before you can start creating. If you don’t have the time for this, try to find an infographic with the data you want to cover and see what it looks like (you can easily find infographics on Venngage by searching our infographics library). If you notice that an infographic has a lot of content, but it’s not organized very well – or if the topic is relevant to your interests – you’ve found a great candidate for your next infographic.
Curate infographics are often based on infographics that have already been published. To put together your infographics, simply find infographics on relevant topics to use as content. It’s a great way to repurpose infographics you enjoy and share the wealth of infographics in our creative commons.
How to Make Infographics
Infographics are easier to make than ever before! You can use an infographics maker to help you. Venngage is one example of a free infographics maker that offers tons of infographics templates.
The templates in Venngage are designed to help you create infographics quickly and painlessly. Our infographics library is constantly growing, too, so it’s easy to find infographics that align with the data in your spreadsheet (if you’re using Venngage infographics templates). You can check out Venngage templates through their website and design there.
If you choose to use an infographics template, follow these instructions:
- Download the infographics template pack and unzip it.
- Open the Venngage infographics template and add your data to the infographics spreadsheet.
- Export infographics and enjoy!
How to Make an Infographic Without Using a Template
If you’d rather create infographics from scratch, follow these instructions:
- Open the infographics template and create a new infographics project.
- Copy the infographics spreadsheet and paste it into your infographics project (if necessary). This template can be used without Venngage as well – you’ll just have to export the completed infographics yourself.
- Customize infographics template to your heart’s content! When you’re finished, export infographics to share with your audience.
- Optional: If you’d like to use the infographics template as a starting point for infographics of your own, simply copy the infographics spreadsheet and create a new infographics project. Then, infographics template as a basis for your infographics and make it your own!
Your infographics will be engaging and useful if you put in the effort to know your topic and share valuable data with your audience.
How to Use Infographics
Once infographics are created, infographics must be distributed. There are infographics many ways to distribute infographics – from infographics on your website’s page to infographics on social media sharing sites. The best way to distribute infographics is to choose one or two places that your audience will see the content and then plan out a schedule for how often your infographics will be shared.
Today, social media infographics are the best infographics to make. They can engage audiences, lead customer awareness initiatives, increase traffic on social media channels, and more! Use them in creative ways to effectively market your business.
How Can Custom Infographics Help You In Customer Marketing?
Doing something as simple as creating infographics about how to use your products or services and sharing them on social media can help you connect with customers and increase customer satisfaction. When potential customers see that you’re interested in helping them reach their goals, they’re more likely to invest money into your company.
Infographics don’t have to be complicated – just use as many helpful images as you can to provide your audience with simple, direct information. Keep the tone of your infographics light and fun to make your content more appealing – customers are more likely to share infographics that don’t come across like an advertisement for their own needs.
Don’t be afraid to create infographics about yourself, too! Customers want companies that they can trust, so adding infographics about your processes and products will make you seem more trustworthy.
Engage Your Customers Through Infographics
One of the best ways to use infographics is for customer awareness. Customers are more likely to purchase products or services that pertain to their interests, so let infographics help you better relate your brand’s message with your customers’ needs.
Venngage infographics templates are extremely easy to use – using infographics templates requires minimal effort on your part. infographics templates are based on infographics that already exist, so you don’t have to spend hours writing or researching infographics content.
Once you’ve done this, use infographics templates or infographics templates to create infographics that stand out from the crowd.
