Boryana Dineva, During a recent visit to the United States, I had the pleasure of meeting with Boryana, the founder of sustainable jewelry company Generation Collection.
We discussed her work and what it means to be a sustainable business. Her dedication to her work is something that I’m proud to have had the opportunity to share with her.. Follow chopnews to get more updates
Founder of sustainable jewelry maker Generation Collection
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Founder of sustainable jewelry maker Generation Collection Boryana died in a bicycle mishap in Nevada. She was 38 years old at the time. She had been riding her bike when a car struck her from behind.
Boryana had a bachelor’s degree in economics from the University of California, Berkeley, and a master’s degree in management from Stanford University.
Boryana was born in Bulgaria in 1983. Her parents had moved to Austria. She was a self-described math nerd.
Boryana graduated with her younger brother, Stoyan, from the College of San Mateo in 2008. She received scholarships from the San Mateo Rotary Club.
She started Generation Collection in April 2011. The company makes fine jewelry from recycled metals.
Boryana Dineva believes that a transition to an environmentally sustainable future is coming
She believes the power of consumer choice will be the key to achieving this. She hopes to drive a sustainability revolution in the jewelry industry.
Boryana is the wife of former Tesla CTO J.B. Straubel. She also serves as the executive director of the Straubel Foundation, which promotes environmental sustainability.
Boryana Dineva Philanthropist
Until her death at the young age of 38, Boryana Straubel was a philanthropist and entrepreneur who founded the “Green” jewelry company called Generation Collection.
A gimmick if ever there was one, the company uses recycled metals and other materials to create its pieces, which can be found in Saks Fifth Avenue stores throughout the country.
As the executive director of the Straubel Foundation, Boryana was an avid environmentalist and philanthropist.
She was also a competitive tennis player, which is one of the many things she was good at.
One of her most philanthropic projects was to provide scholarships to students from the San Mateo Rotary Club. She was a competitive golfer too, which is another of her many accomplishments.
In addition to her philanthropic endeavors, Boryana was a star executive at Tesla. She was one of the company’s top execs and was named to the Tesla Hall of Fame in 2017.
She was also a fashion designer and had a knack for mixing objects from far away places into her designs. In fact, one of her pieces sold at Studio/Gallery Chiz in Pittsburgh.
Sadly, Boryana Straubel died in a car crash in Washoe County, Nevada on November 11, 2018. Boryana was a jack of all trades and master of all trades, starting out as an account manager at Brocade before moving on to founding the Generation Collection,
a jewelry startup that uses recycled metals. Boryana was also a philanthropist, donating money and time to causes such as breast cancer awareness.
Boryana and her husband Jeffrey Brian Straubel are survived by their two young sons.
Although Boryana may have been a pioneer in the startup scene, she was no stranger to Tesla. She was one of the company’s first employees, and her tenure spanned the company’s earliest years.
She served as the head of human resources (HR), as well as the head of the business analytics and operations (BAO) department, and was in charge of post-merger integration.
Her responsibilities included implementing the company’s HR strategy, as well as helping to lead the charge on the company’s philanthropy efforts.