Boden latest news: Boden is a British catalogue and online retailer that specialises in smart-casual, brightly printed apparel for men, women, and children.
Boden Latest Updates & Analysis
The concept is centred on presenting an aspirational middle-class lifestyle in the United Kingdom.
Boden has three freestanding locations as well as various concessions in John Lewis department stores. Johnnie Boden began the brand in 1991, with eight menswear products at the time.
Womenswear debuted in 1992, and the Mini Boden childrenswear line debuted in 1996.
In April 1999, the UK website was launched. In the United Kingdom, the United States, Germany, and Australia, the retailer now has dedicated websites.
Boden has always prioritised speed, agility, the ability to cope with growth, and the digitisation of its catalogue as an etailer whose sales are predominantly conducted online.
Boden’s multichannel agreements with Nordstrom in the United States have been strengthened, and the brand also sells on Next, Zalando, and Tmall in China.
As creative director, founder Johnnie Boden continues to be the face of the company.