5 Tips for Starting an Events Company Post-COVID: The COVID-19 pandemic has fundamentally changed the way events are planned. Event planners have had to learn to be more flexible than ever before, pivoting at a moment’s notice due to unexpected developments.
You may think that this would be the last industry to get involved in for the foreseeable future, but you couldn’t be more wrong. Starting an events company will always be a great idea, human beings are born to shine, and fantastic events allow us to do just that.
5 Tips for Starting an Events Company Post-COVID
Here are five tips for starting an events company in a post-COVID world:
- Adopt Safety Protocols
During a pandemic like this, health and safety protocols are vital for making people feel comfortable enough to attend an event. You are going to come across guests who will adhere to these, and others who might kick up a fuss.
The best way to deal with this is to be clear and upfront with your expectations from in-person attendees. Adopt strict health and safety protocols for your staff and your guests, and then stick to the – consistency is key here.
- Be Transparent About Your Refund Policy
Events these days do experience waves of cancellations that coincide with waves of new infections. That doesn’t have to be the end of the world. The best way to deal with this is to be 100% upfront with your cancellation policy.
Think your refund terms and conditions through and communicate these clearly to your clients. Let your clients know what they can expect if they cancel. This will help to avoid the “been there, done that, didn’t get the t-shirt” reviews
- Use Technology
vent technology offers you a plethora of digital tools to help you seamlessly plan and execute projects and events from beginning to end. The life of an event planner is a manic one, so take advantage of the digital tools that are available to you, such as an event planning app.
- Plan Hybrid Events
Hybrid events are fast taking over the world of events. These events include in-person attendees and digital attendees. This is one of the easiest ways to keep your numbers down without excluding would-be guests.
In the wake of COVID-19, many companies are changing their business models to include changing their usual in-person events into virtual events. Luckily, there are multiple platforms available to facilitate this change. Hybrid events work so well because they offer both and allow the attendee to choose how they would like to participate in the event.
Many hybrid events include featured guests, celebrities, and influencers, all opting to live stream into the event, instead of being there in person.
- Be Prepared For Change
Starting an events company in 2022 will require patience, tolerance, and persistence. You will need to take risks from time to time, but risks tend to keep life exciting. The most vital thing to remember is that you will need to be prepared to change plans at a moment’s notice – all the best events companies do.
Be ready to make backup plans and last-minute adjustments during waves, and last-minute adjustments. The life of an event planner is a crazy and stressful one but there are few industries that can make your heart race quite like event planning.
