The digital marketing industry is no stranger to link building. In fact, it is one of the most effective methods for boosting rankings. When done correctly, quality link building can provide numerous benefits for your business. And if done improperly, the rankings you’ve created may decrease or vanish.
Fundamental of Backlinks
The fact that link building is a standard practice in digital marketing does not imply that digital marketers have mastered it. In addition to the fact that search engines alter their SEO ranking metrics frequently, link building is not simple (SEO). Whether you’re a novice or a seasoned link builder, it pays to be aware of what you should and should not do.
Let’s immediately delve into the fundamental insights and strategies that are worth learning to generate quality white-hat SaaS backlinks.
Employ Guest Blogging with Caution
Guest blogging refers to the process of writing content for the blog or website of another company. To be effective, the blogs you choose to “guest post” on should be within your niche or closely related to it.
You do not engage in guest blogging solely to obtain random links. It is excessive and is more likely to harm your rankings than to increase your organic search traffic. Rather, it is preferable to publish articles on niche-specific websites. Additionally, it must be an authoritative website.
It is the definition of strategic guest blogging. If not, you may have links on your blogs, but they will appear spammy to your readers and target audience, especially if the links are worthless.
Make your products and services available for affiliate marketing
Affiliate marketing is the most effective strategy for increasing product reviews, mentions, and buzz. In turn, these reviews and mentions can increase the number of sites that link to yours, as there will be more buzz surrounding your brand.
To be successful with affiliate marketing, you must be especially selective when deciding with whom to enter an affiliate agreement. Internet celebrities are your best bet, but you should focus on those within your niche. If not, a mismatch may occur, and it will be more apparent that the affiliate is paid to promote your products but does not actually use them.
For more effective link building, if you’re selling products related to parenting, for instance, you should reach out to Vloggers and Bloggers who focus on their daily lives as parents. They will be more credible when discussing your products and services because it makes more sense for them to do so.
Use Link Building Tools
There is nothing wrong with software, apps, and tools that make link building simpler and more streamlined. Consequently, it is your responsibility to leverage these to make link building for your website more effective. And by ‘effective,’ we mean that you are actually capable of generating nothing less than high-quality, high-traffic links.
There are numerous resources available online; all that is required is research. Each has advantages and disadvantages that must be weighed against the requirements, preferences, and specifications of your website. In addition, you must examine the features of each link building tool, as it should enable you to carry out the following tasks:
- Find links;
- Research the competition;
- Arrange the links
- Manage affiliate or influencer sources.
Communicate With Those Mentioned Or Linked To
When creating and publishing content for your website, you will most likely include links to other sites. Ultimately, this is what link building is all about.
After linking to these authoritative websites, you may wish to take it a step further by contacting those you’ve linked to and informing them of your actions. Even sending them a copy of your published article is an option. As you do so, it won’t hurt to ask them in a friendly and polite aside if they’d be interested in returning the favor.
Even if the response is not always positive, it is a smart move to reach out. It informs those other authority sites of your existence, so you are no longer invisible to them. Who knows, they may finally link back to you in a single article.
My thoughts
It is not necessarily true that link building is a defunct digital marketing strategy. It is only dead for those who have consistently failed to produce positive outcomes. Link building is as alive and real as it is effective for companies that put in the extra effort to master their link-building strategies. When you combine the aforementioned fundamental strategies, you can confidently refer to them as the golden rules of link building. Try it one tip at a time and observe the impact it has on your rankings.
