Just over 5 years ago, the use of the Big Data principle was not as popular as it is today. However, digital technologies do not stand still, and the amount of information is growing exponentially. Because of this, in recent years, many IT specialists have been actively studying it and discussing their discoveries in specialized magazines, newspapers, forums and meetings trying to understand why they need to hire big data developer.
Big Data
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What is Big Data and how is the principle applied in practice? You will find out the answer to this and other important questions in our article.
It is a group of technologies and techniques used to process a huge amount of structured and unstructured data. With their help, scientists identify the most useful information and obtain qualitatively new knowledge.
According to data from IDC Digital Univers, in 2020 the volume of all information on the globe will reach 40 zettabytes, which is equivalent to 5200 GB for each individual inhabitant of the planet. This astounding figure made IT scientists think about how to systematize the data and isolate the most important from the entire flow of information.
When and for what it is necessary to use Big Data technologies?
When huge amounts of data are processed, analyzed and used efficiently and efficiently, the organizations that use it reap additional benefits. They can:
- Have a more accurate understanding of the business as a whole and use this knowledge for the benefit of the company;
- Conduct a better analysis of competitors, and on its basis offer unique solutions to attract customers;
- Learn new things about the target audience and make better deals.
Based on this, the use in Big Data companies is an important lever for:
- Increase in sales;
- Improving the level of service;
- Cost reduction;
- Product or service improvements.
For what areas can Big Data technologies be useful?
When introducing Big Data into the company’s activities, addressing the big data solutions company, it is necessary to realize what results the available information will achieve. For example, thanks to research by a British company, an algorithm has been developed that can predict the location of an individual within 24 hours with an accuracy of 20 meters. In this way, the organization gave marketers the opportunity to plan the most profitable advertising spots and capture a larger number of target audiences at the same time.
In addition to advertising, there are several other areas in which the use of Big Data is most desirable:
Retail
In retail, it will collect information to build long-term and friendly relationships with customers and partners.
Banking
As professionals in the field are faced with a lot of information on a daily basis, they need to better process information to improve customer satisfaction, minimize risks and prevent fraud.
Production
Fierce competition requires minimizing raw material costs and improving product quality. Predictive analytics using Big Data technology will allow you to do this at no extra cost.
Education
Thanks to Big Data, it is possible to improve the education system, motivate schoolchildren and students to more effective studies. It will become easier for educators to identify laggards and assess learners’ understanding of specific topics.
Healthcare
Big Data technology will allow you to combine all the necessary information in one database – from case histories to genetic studies. This will make it possible to more effectively treat patients and select the appropriate therapy methods.
