Technology trends in the online gambling industry: Technology has created a lot of innovation in the world over the last decade or so, and a lot of this has been driven by the internet. The result has been a world that looks very different from what it was 10 years ago, and we can expect the same pace of development and innovation to continue as 2020 comes to a close. One of the areas where there has been a lot of change is the gambling industry. We are now in a place where online gambling is extremely common, and while a lot of that is to do with this year’s pandemic which made online gambling popular due to physical casinos having to shut down, it was steadily improving in popularity before the pandemic as well. There are various technological advancements behind this, and we will look at some of these and what the future holds for them.
The advent and improvement in smartphone technology has been one of the biggest factors behind the increasing popularity of online casinos. This has been aided by the rise in cheap and fast internet plans all over the world, which have taken millions of people online, who would otherwise not have had access to the internet. Additionally, the improvement in smartphone technology has also meant that more people are playing games on their phones, and many of those have understandably been drawn towards online casino games as well. Online casino providers have taken advantage of this by developing mobile-friendly games, as well as apps, which make it much easier for customers to access their games, and improve the user experience as well. We can expect to see further investment and innovation taking place in this area as the years pass.
Cryptocurrencies and blockchain
Cryptocurrencies have become one of the most popular recent innovations in the financial and technological communities, and this has been seen in the online casino space as well. There are various operators who have looked to capitalize on the rise of cryptocurrencies by offering various btc games, where users can place bets and make withdrawals of their winnings in the form of cryptocurrencies. The underlying blockchain technology is also attractive, as transactions are rapid, safe and secure, while customers’ personal data is also stored safely, without risk of hacking or fraud. Thus, cryptocurrency exposure will drive a lot of traffic towards these sites which utilise crypto, and thus this is a trend to keep an eye on in the future.
Virtual reality as a tech innovation is slowly getting to a level now where it can be used without inducing headaches and nausea in most people. The improvements in VR technology have meant that it is now being used in gaming, and online casinos are no different. Many online casino operators have developed VR casinos games which can help create an immersive experience for users, and that has proved to be very popular this year when people have been unable to visit physical casinos. VR technology is only set to improve, so you can expect such games to also get better in the years to come.
Artificial intelligence is another technological innovation which is becoming a regular part of our lives, and specifically, machine learning has been implemented in online casinos as well. Machine learning is being used to identify patterns and repeated behaviour, which allows it to detect fraud and hacking attempts. At the same time, it can also be used to predict user behaviour, so those online casinos can then offer their customers personalized offers and promotions based on their understanding of what the player will want. Such targeted marketing makes machine learning a very attractive tool for online casino operators.