SHANGHAI (Reuters) – Apple Inc AAPL.N eliminated 29,800 apps from its Chinese language app retailer on Saturday, together with greater than 26,000 video games, based on information from analysis agency Qimai.

FILE PHOTO: The Apple Inc emblem is seen hanging on the entrance to the Apple retailer on fifth Avenue in Manhattan, New York, U.S., October 16, 2019. REUTERS/Mike Segar/File Photograph

The takedowns come amid a crackdown on unlicensed video games by Chinese language authorities.

Apple didn’t instantly reply to a request for remark.

Earlier this yr Apple gave recreation publishers an end-of-June deadline to submit a government-issued licence quantity enabling customers to make in-app purchases.

China’s Android app shops have lengthy complied with these rules. It’s not clear why Apple is imposing them strictly this yr.

The smartphone maker eliminated greater than 2,500 titles from its app retailer over the primary week of July. Video games affected by the sweep included titles from Zynga and Supercell, analysis agency SensorTower reported on the time.

The Chinese language authorities has lengthy sought to implement stricter rules on its gaming trade to take away delicate content material.

The approval course of for video games seeking to allow in-app purchases is lengthy and complex, hurting all however the largest recreation builders, trade insiders say.

“This impacts small- and mid-sized builders’ incomes essentially the most, however as a result of difficulties of buying a enterprise licence, it’s devastating to the entire iOS recreation trade in China,” stated Todd Kuhns, advertising supervisor for AppInChina, a agency that helps abroad firms distribute their apps.

(This story corrects spelling of title in paragraph 9)

Reporting by Josh Horwitz and Brenda Goh in Shanghai, and Pei Li in Hong Kong; Enhancing by Stephen Coates

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