Video advertisements are becoming increasingly popular with businesses looking to maximise the reach of their message. Not only can video ads engage a larger and more diverse audience than ever before, they are also incredibly efficient in terms of cost and resource use. Compared to radio or print ads, video ads require significantly less time, effort, and money to create but can still generate greater returns.
Additionally, video ads allow for more creative storytelling approaches, allowing businesses to express their brand personality more authentically than with other mediums. Ultimately, leveraging the power of video advertising is an effective way for businesses to reach new customers and deepen relationships with current ones.
You’re in the right place. In this blog post, we’ll share 6 tips that will help you get better results from your video advertising campaigns.
By following these tips, you’ll be able to create more engaging and successful video ads that will reach your target audience and achieve your desired objectives. So let’s get started!
Keep it short and sweet – people have short attention spans, so your video should be no longer than 30 seconds
In this day and age, getting your video to be seen is a challenge. With so much competing for viewers’ attention on the internet, you need to make sure that your video makes an impact – fast! That’s why it’s important to adhere to the short and sweet when it comes to video production. Keep those viewers hooked by delivering key messages in a concise manner: after all, studies show that people have an average attention span of just 8 seconds! If you focus your messaging and limit the length of your video to no more than 30 seconds, you’ll grab the interest of viewers as well as give them maximum impact in minimum time.
Use creative visuals and audio to engage viewers – think outside the box!
When video creation technology allows for endless opportunities, video marketing can be a powerful tool when done in the right way. To truly engage viewers, think beyond easy video templates and confine to simple video editing. Unleash your creativity by adding unique soundtracks and visuals, as this allows viewers to feel a deeper connection to the video’s message. In addition, try using multiple angles or odd camera angles that would draw attention. Alternatively, experiment with different video formats such as stop motion or white board drawings which can invoke a creative atmosphere. The amount of creative flexibility you have with video technology today is boundless – so make sure to think outside the box in order to fully engage with your target audiences!
Tell a story that resonates with your audience – what are their pain points?
It’s no secret that advertisements can be time consuming, and as a business owner, that time is valuable. That’s why advertisement templates are a game changer in the world of marketing. Customers trust videos because they are designed to address their pain points and present solutions that allow them to be confident in their advertisement strategies.
Online templates come with exclusive features like content testing, imaging optimization, and layout selection in order to ensure the most successful advertisement experience. Investing in the right advertisement templates can often be one of the biggest decisions your business makes; make it count by choosing ours today.
Use subtitles or closed captioning to make your video accessible to everyone
Utilising subtitles or closed captioning in your video makes it accessible to a much wider audience. By including captions, viewers of all ages with various hearing challenges and levels of literacy will be able to understand what is happening in the video.
Audio-based nuances can also be more deeply understood when they are paired with visuals provided by subtitles or closed captioning. When you make a conscious effort to subtitle or close caption, you are helping to create an educational and entertaining experience for people who may never have had access before.
Optimise your videos for search engines – include keywords in the title and description
Developing a successful ad campaign can be tricky, considering the large amount of competition in the field. If you are using an ad maker tool to create videos for your ad campaigns, it is important to take the extra step and optimise those videos for search engines.
An easy shortcut is to include keywords in both the title and description of each video in order to increase visibility and get your ad more noticed by potential viewers. This small effort can make all the difference when trying to target an audience and boost ad performance.
Share your videos on social media platforms for maximum reach
Sharing videos on social media platforms is a great way to gain maximum reach and build your brand. This is supported by a Forbes survey which showed that users watch around 360 hours of online video every month, with 73% of those who took the survey acknowledging that they’re likely to watch more videos in the coming year.
As such, building strong content and then sharing it across popular social media sites can be incredibly beneficial both for building an audience and engaging with them. Remember to leverage great storytelling you can easily spread your message across multiple platforms – so don’t pass up the opportunity to increase visibility!
Video is a powerful marketing tool that all businesses should be utilising to reach their target audiences. By following the tips above, you can create engaging and effective videos that will help promote your brand and generate leads. Have you tried incorporating video into your marketing mix? What has been your experience? Share your thoughts with us in the comments below!