Nokia Is Planning A Big India Comeback With The Launches, E-comm Push: Hello, Everyone Today I am going to share some exciting facts on the Nokia is plans a big India comeback with the launches, e-comm push.
Nokia Is Planning A Big India Comeback With The Launches, E-comm Push
Nokia, once the first choice for the mobile phones in India, is planning a grand comeback this fiscal with some significant launches which are beginning this month to recapture some of its lost glory.
This week, it will launch its priciest phone, Nokia8 Sirocco. Later on, it will relaunch a feature phone 8110, the iconic ‘Banana phone’ to take on the Jio phone with a 4G variant.
“While in the year 2017 was all about making our presence felt, in the year 2018 that is the time to scale up. Nokia is a household brand in India, and we want to bring a Nokia into the smartphone space with an aim to be among the top three players in the next few years. We have a long-term plan for India and are building it slowly and steadily.
Finnish company HMD Global Oy in the year 2016 which is acquiring the branding rights to the Nokia phones from Microsoft for almost ten years while manufacturing reasons which are giving to the Foxconn.
Nokia is currently selling the smartphones ranging from the entry-level model Nokia 1 that is priced at Rs. 5,499 to Nokia 8 available at Rs. 29,000.
Likely to launch this week are Nokia 8 Sirocco and Nokia 7 plus though Mehta did not divulge the details.
Next in the line will the new version of its 4G feature phone 8110 to bundle with a telecom service provider and will positioning as a direct rival to the Jio Phone.
The original 8110 slider curved model has achieved cult following due to its form, and the updated version that will push hard.
“We will continue to invest in the feature phone business as it continues to be a big part of us,” Mehta says before the announcement of the Nokia which is becoming a principal sponsor for the Kolkata Knight Riders Indian Premier League cricket team for the upcoming seasons.
Nokia has also recently launched the 4G version of its another iconic model, 3310, in China.
There are no immediate plans to brought it anytime soon to the India where Nokia continues to sell the original dual-sim version of that best easy-to-use feature phone.
The existing as well as upcoming models that are featuring in Nokia.com, the India specific e-commerce site, which is currently being a rolled out.
“We are also going live with our India e-commerce site as we are speaking. It is something we are serious about, and the e-commerce initiative will be an integral part of our marketing strategy,” he says.
Nokia, a year after it is re-entering the Indian market, has a presence in almost 110,000 stores and over than 300 care centers across the country, numbers which will scale up during the year, he says.
So, these are the points to describing on the Nokia is plans a big India comeback with the launches, e-comm push.
If any Questions is persisting then, please feel free to comment your viewpoints.