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Nokia Brand Licensee HMD Global Plans to Make Components in India
Eyeing aggressive growth in India, Finnish company HMD Global which is selling the Nokia brand of phones that is working hard towards manufacturing its components in the country, a top company executive has emphasized.
The company, which has to sell 70 million Nokia devices globally, it has grown business nearly five times in past eight months in India.
According to Counterpoint Research, Nokia is at fifth spot in the feature phones market with a 6 percent share as of in the year December 2017.
“We are following the phase manufacture programme. We started having conversations with our partner Foxconn to manufacture our components in the country,” Ajey Mehta, Vice President and Country Head-India, HMD Global, tells IANS in an interview.
“It will happen over a period. We are a little behind, but it will eventually happen and the components that attracting import duty will manufacture here,” Mehta is adding.
With an aim to increase domestic manufacturing, the government has to impose a 10 percent duty on the import of critical components such as camera module and printed circuit board assembly.
The company says it will also work with a Foxconn to set up surface-mount technology lines.
The Surface-mount technology is a method for producing electronic circuits in which the components are mounting or placing directly on to the surface of printed circuit boards.
“It will take some time, but we will do that for sure,” Mehta tells IANS.
HMD Global get the license in the year 2016 to sell Nokia-branded devices for the next ten years and displaying its first line-up last year.
It is mulling on expanding its portfolio to enter all price segments in India.
To creating ripples in the Indian premium smartphone market, the Finnish company is just launching its flagship Nokia 8 Sirocco, along with the two other mid-segment devices that are the Nokia 6 and Nokia 7 Plus that run Android One, the unmodified Android operating system.
“We put our initiative forward with Nokia 8 Sirocco. It is making out of steel, which is 95 percent glass and is a performance-pack device in compact design. We are confident on it,” the top executive noting.
Highlighting the importance of the feature phones, Mehta says: “The end game is to a full-ranging player. Featuring phones are a big opportunity. We are continuing to invest in feature phones and refresh some of them over a period”.
The competitive landscape has to change significantly in the last one year with the rise of the brands such as Reliance Jio, Nokia HMD and Intel in the feature phone segment.
Last year, HMD Global worked on “building the blocks” in India and, this year, it is looking for the collaborations such as a tie-up with the Indian Premier League cricket team KKR to enhance a value of the brand in the country.
HMD Global has also launched the Nokia Mobile Shop that its online shop for all Nokia handsets and accessories in India.
“We are truly running a worldwide business now. We are serious about the consumers in India, including that using feature phones,” says Pekka Rantala, Chief Marketing Officer, HMD Global.
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